About HONOR

HONOR is a leading global provider of smart devices.

It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services.

With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more.

Offering a range of high quality smartphones, tablets, laptops and wearables to suit every budget, HONOR's portfolio of innovative, premium and reliable products enable people to become the better version of themselves.

For more information, please visit HONOR online at


Position Objective:

Design, lead and execute the Go-To-Market (GTM) strategy for new products, especially cell phones, aligning product, marketing, sales and distribution channel teams to maximize market impact, accelerate adoption and ensure commercial goals are met.

Responsibilities:

Market Analysis:

Conduct national macro market analysis, including market overview, operator information, and competitor market information, to provide support for national strategies and consumer behavior analysis.

Product Strategy:

Manage the national product roadmap, oversee product strategies and pacing for various sales channels in the local market, be responsible for terminal product sales targets and market share goals, manage product lifecycle progress, coordinate 4P (Product, Price, Place, Promotion), maintain the brand, and ensure end-to-end alignment across relevant functional areas to ensure synchronized progress and commercial success of the product.

Product Marketing Expenses:

Manage the budget, allocation, execution, and process management of national terminal product marketing expenses, and oversee local sample management.

Product Expansion:

Develop product solutions and project expansion for local market channel partners (including but not limited to agents, retailers, operators, and industry markets).

Data Analysis:

Conduct daily PSI analysis based on product dimensions, and timely analyze and provide feedback on inventory turnover and coverage rates in collaboration with channel managers for key accounts and retail stores.

Report and communicate product solutions to partners such as operators and key accounts, ensure smooth product promotion to partners, and review and follow up on distribution plans from the perspective of maintaining channel health and market sales conditions.

Requirements:
Bachelor's degree in Business, Commercial, Marketing, Retail, etc.

• 5 years experience in GTM area. Mobile industry is preferred.

Fluent in English (The hiring process will be in English)
Extensive knowledge in consumer technology product launches (preferably cell phones, tablets, gadgets, etc.).
Ability to manage multiple projects and teams at the same time.

If you are a passionate and experienced in GTM with a keen eye for detail and a drive for excellence, we invite you to join our dynamic team and contribute to the success of our projects.

At Honor, we celebrate diversity & Inclusion and are committed to building teams that represent a variety of backgrounds, perspectives, and skills.

Start a new journey with HONOR to go beyond
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