Vice President, Digital Experience Studio

Great Eastern is transforming how our customers and advisors engage with digitally, across web, mobile and emerging conversational and AI-enabled interfaces. We want these experiences to be simpler, more intuitive and exceptionally well designed. You will shape and deliver these iconic digital products for Great Eastern Life. As VP, User Experience Design, you will work across research, UX and UI design and prototyping, directing complex requirements into experiences that are clear, highly engaging and visually refined. You will stay close to implementation to ensure the quality of the design carries through to what is delivered and use evidence from real-world usage to continuously improve it.

Key Responsibilities
• Synthesise issues and frame strategies to define meaningful product directions across journeys, channels and platforms.
• Define research approaches and plans to obtain useful data and insights, and translate them into a plan of actions, guiding principles and measurements.
• Conceptualise product experiences that deliver the key value proposition, and design experiments to test the assumptions behind them
• Design high-quality interfaces and interactions across mobile, desktop, conversational, voice and agentic experiences, combining strong visual craft with interaction design, information organisation and inclusive design practices.
• Develop prototypes, test designs with users and continuously refine the experience based on evidence and feedback.
• Contribute to and evolve the design system, ensuring consistency in implementation while identifying and addressing gaps.
• Apply generative and agentic AI in the design process, including research synthesis, concept development, synthetic participants and AI-assisted prototyping.
• Work closely with cross-functional teams from concept through launch, partnering with developers to maintain the quality and integrity of the design through implementation and monitoring performance after launch.
• Raise the quality of design across the team through critique, coaching and sharing of good design practices.
• Communicate research insights and the value of design to senior stakeholders, and earn buy-in for design decisions in business language.
• Possess 8+ years of experience in UX, interaction design, experience design or design research, and hold a degree in Design, Psychology, Business, Digital Technology or a related discipline.
• Possess a strong portfolio demonstrating both UX thinking and exceptional UI craft, showing how customer problems, design decisions and quality of execution come together in the final experience.
• Broad exposure across industries and types of digital projects such as customer-facing products, b2b products, transactional journeys, large information collections and service design. Exposure to the insurance or wider financial services industry is a plus
• Possess a strong eye for visual and interaction detail, including hierarchy, layout, typography, spacing, interaction states and responsive behaviour, and can clearly articulate the rationale behind their design choices.
• Comfortable designing across screen-based, conversational and agentic interfaces, with an understanding of how interaction design changes across these formats.
• Possess practical experience using generative and agentic AI in design, with sound judgement on where these approaches add value and where they do not.
• Use research, testing and post-launch evidence to evaluate designs and adapt when the evidence shows something is not working.
• Communicate design rationale clearly to business and technical audiences and influence stakeholders with a strong understanding of customer and commercial considerations.
• Have experience designing complex digital platforms where information, interactions and functionality need to work coherently across interfaces, devices and customer contexts.
• Depth in one or more areas including information organisation, interaction design, design research, prototyping, usability testing, design systems or content design, and exposure to financial services, will be advantageous.