About Monster Energy
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day In The Life
As a Senior Marketing Manager at Monster Energy, you'll be at the forefront of driving the strategic marketing direction for our dynamic and high-energy brands. You'll lead the charge in supporting and managing brand objectives, strategies, and philosophies that embody the Monster lifestyle. Your role will involve the creation, planning, and execution of electrifying marketing events and programs that leave a lasting impact. You'll also be responsible for integrating all platforms to ensure a cohesive brand message, and conducting thorough recaps and post-evaluations to continuously elevate our marketing game. Get ready to unleash your creativity and make a powerful impact in the world of Monster Energy
The Impact You'll Make
- Entrench the brands organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas. Identifying key pillar based national intellectual property to activate the brand among target audience.
- Identifying and aligning key business performance indicators for all the strategic pillars and ensuring quarterly execution of plans. Periodic tracking and reporting of the performance indicators and suggest changes when required
- Plan and align execution models for the strategic pillars, guide teams to activate as per plan. Inspection of plan vs execution to meet global standards of activation and engagement
- Own and manage marketing contracts and support timely revisions for execution of all plans. Co‐ordination with global counterparts for changes & revisions of contract and provide clarity to the system on specific nuances for seamless sign off
- Manage national athletes, ambassadors and influencers to understand the brand and inspire Drive brand awareness and engagement with amplification through earned media.
- Work on digital activities or promotions, content videos
- Presenting and aligning National quarterly plans integrate feedback from bottlers and revise plans to support business. Inspection of plan vs execution and guiding the regional team to meet global standards of activation and engagement
- Negotiate exclusivity & deliverables with agencies/strategic partners to leverage and create unique sampling, sales opportunities
- Ensure all branding, logo use is acceptable at all events, activations and it is approved
- Closure, handover of all with execution plan, toolkit and clear deliverables
Who You Are
- Prefer a Bachelor's Degree in the field of ‐‐ Business Administration, Marketing, Communications or related field of study.
- Prefer Masters of Business Administration (MBA).
- Additional Experience Desired: More than 10 years of experience in marketing, managing projects.
- Additional Experience Desired: More than 10 years of experience in Fast‐moving consumer goods (FMCG) industry
- Computer Skills Desired: Advanced user Microsoft Office (PowerPoint, Excel MS Word, and Outlook)
- Additional Knowledge or Skills to be Successful in this role: Fluent English desired
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