**En FPA Latam buscamos un/a Especialista en Paid Media con experiencia en Google Ads para planificar, ejecutar y optimizar campañas de generación de leads B2B para software financiero.
Trabajarás directamente con el equipo de marketing, apoyando campañas enfocadas en CFOs, Finanzas.
Responsabilidades:
• Planificar y ejecutar campañas en Google Ads (Search)
• Investigación y gestión de keywords, match types y negativas
• Optimización continua de campañas orientadas a leads calificados
• Análisis de métricas: CPC, CPL, conversiones, calidad de leads
• Creación de reportes y recomendaciones de mejora
• Coordinación con marketing para alineación con landing pages y mensajes
Requisitos:
• Experiencia comprobable gestionando Google Ads
• Enfoque en B2B (idealmente software / tecnología)
• Conocimiento de conversion tracking y optimización por objetivos
• Capacidad analítica y orientación a resultados
Trabajo freelance, por horas
Envia tu cv solalmete si aplicas a todo lo requerido: **
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