Paid media

hace 5 días


Quito, Pichincha FPA Financial Planning & Analytics

**En FPA Latam buscamos un/a Especialista en Paid Media con experiencia en Google Ads para planificar, ejecutar y optimizar campañas de generación de leads B2B para software financiero.

Trabajarás directamente con el equipo de marketing, apoyando campañas enfocadas en CFOs, Finanzas.

Responsabilidades:


• Planificar y ejecutar campañas en Google Ads (Search)


• Investigación y gestión de keywords, match types y negativas


• Optimización continua de campañas orientadas a leads calificados


• Análisis de métricas: CPC, CPL, conversiones, calidad de leads


• Creación de reportes y recomendaciones de mejora


• Coordinación con marketing para alineación con landing pages y mensajes

Requisitos:


• Experiencia comprobable gestionando Google Ads


• Enfoque en B2B (idealmente software / tecnología)


• Conocimiento de conversion tracking y optimización por objetivos


• Capacidad analítica y orientación a resultados

Trabajo freelance, por horas

Envia tu cv solalmete si aplicas a todo lo requerido: **


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