Paid Ads Marketing Manager

hace 1 mes

Quito Ottomatik $2.000 - $2.500
Hi there We are South and our client is looking for a Paid Ads Marketing Manager

Note To Applicants

Eligibility:
This position is open to candidates residing in Latin America.

Application Language:
Please submit your CV in English. Applications submitted in other languages will not be considered.

Professional Presentation:
We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

Note:
If you're hired for this role, you may be asked to update your LinkedIn profile :)

Job Summary


We are seeking a highly skilled and performance-driven Paid Ads Marketing Manager to own and scale our customer acquisition strategy across Meta Ads and Google Ads.

This role will be responsible for driving profitable growth and scaling revenue 2–3x over the next 12–18 months.


This is a hands-on role combining strategy, execution, and optimization, ideal for a performance marketer who thrives in experimentation, data analysis, and autonomous decision-making.

Key Objectives

Scale ecommerce revenue through paid advertising to achieve 2–3x growth within 12–18 months
Maintain or exceed a 3.0+ ROAS while increasing ad spend
Profitably scale monthly ad budgets from $25K–$30K+
Build and execute a structured testing roadmap for creatives, audiences, and funnels

Key Responsibilities

Paid Media Strategy & Growth
Own end-to-end paid media strategy across Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max)
Develop growth forecasts, experimentation plans, and performance benchmarks
Identify and test new audiences, creative angles, acquisition strategies, and landing page approaches
Campaign Management & Optimization
Create, manage, and optimize campaigns focused on ROAS, CAC, LTV, and MER
Build and manage full-funnel campaign structures including cold traffic, retargeting, and returning customers
Control budget pacing, bidding strategies, and scaling methods with a strong focus on profitability
Creative & Messaging
Write and test high-performing ad copy across formats
Collaborate with designers or freelance resources to develop ad creatives, hooks, thumbnails, and messaging
Analyze creative performance data and continuously refine messaging and positioning
Analytics & Reporting
Produce weekly and monthly performance reports with actionable insights
Analyze performance using Meta Ads Manager, Google Ads, Google Analytics, and Shopify
Implement structured A/B testing frameworks and document learnings to guide future strategy
Cross-Functional Collaboration
Work closely with leadership on revenue targets, forecasts, and promotional calendars
Partner with ecommerce and CRO teams to improve landing pages and conversion funnels
Support seasonal campaigns, promotions, and product launches

Required Qualifications

3–5+ years of hands-on experience managing paid ads for ecommerce brands
Proven experience managing $25K+ monthly ad budgets with 3.0+ ROAS

Strong expertise in:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Performance Max)
Conversion tracking, attribution models, remarketing, and audience strategy

Solid understanding of ecommerce KPIs:
ROAS, CAC, MER, LTV, AOV
Demonstrated ability to scale spend profitably and troubleshoot performance drops
Experience working with Shopify and Google Analytics
Excellent written communication skills, especially for ad copy and testing documentation
Nice To Have (Bonus Skills)

Experience in fashion, accessories, or lifestyle ecommerce
Experience briefing or managing creative assets
Knowledge of CRO, landing page optimization, and A/B testing

USA Time Zone


Salary:
USD $2,000–$2,500 / month

If this opportunity sounds good to you, send us your resume
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