Brand Experience and Earned Media Specialist

hace 4 semanas

Quito, Provincia de Pichincha Nestlé USA

Resumen de posición

Ubicación: Quito o Guayaquil – Ecuador

Empresa: Nestlé

Tiempo Completo

+2 años de experiencia en roles similares

Profesionales graduados

Snapshot de la posición

Coordinar y ejecutar las iniciativas de Brand Experience, earned media, influencers, BTL y auspicios, asegurando una implementación impecable, alineada a la estrategia y valores de marca.

Un día en la vida de...

  • Ejecución de experiencias de marca

    Implementación y coordinación de experiencias físicas, híbridas y digitales, asegurando coherencia marcaria. Supervisión de proveedores, producción y activaciones internas.
  • Gestión de Earned Media de marca

    Soporte a PR mediante experiencias para medios y líderes de opinión, y gestión de boletines. Seguimiento de cobertura, menciones y calidad del mensaje.
  • Influencers & Creadores

    Gestión de creadores pagados y orgánicos, coordinando briefs, entregables y tiempos. Aseguramiento de autenticidad, alineación marcaria y cumplimiento.
  • BTL & Auspicios

    Ejecución de activaciones BTL y sponsorships, coordinando logística y proveedores. Control de correcta implementación y mejora continua de la experiencia.
  • Medición y reporting

    Definición y levantamiento de KPIs por iniciativa, con reportes consolidados. Análisis de resultados, aprendizajes y oportunidades de optimización.

Lo que te hará exitoso

  • Formación académica: Título universitario en Marketing, Comunicación, Periodismo, Publicidad o carreras afines.
  • Experiencia: 2 años de experiencia en soporte en el manejo de marcas, activaciones de marca, BTL, eventos, influencers o gestión de experiencias
  • Inglés: Nivel intermedio/avanzado (no excluyente)

Conocimientos requeridos:

  • Manejo intermedio/avanzado de herramientas Office (Excluyente)
  • Experiencia trabajando con agencias, proveedores y equipos multidisciplinarios.
  • Capacidad de coordinación, planificación y seguimiento.
  • Deseable experiencia en herramientas como Creative X, Canva u otras plataformas creativas.

Somos Nestlé, la compañía de alimentos y bebidas líder en el mundo. Más de 308,000 colaboradores comprometidos con nuestra misión: mejorar la calidad de vida y contribuir a un futuro más saludable. Nuestros valores están enraizados en el respeto: respeto hacia nosotros mismos, respeto hacia los otros, respeto a la diversidad y respeto a nuestro futuro. Estamos presentes en más de 85 países con más de 413 fábricas. Creemos que nuestros colaboradores son nuestro activo más importante, y estamos comprometidos en ofrecerte un ambiente laboral internacional, inclusivo y dinámico con muchas oportunidades a lo largo de nuestros diferentes negocios, funciones y geografías, trabajando con equipos y culturas diversos. ¿Quieres saber más? Visítanos

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