Ubicación:
Quito o Guayaquil – Ecuador
Empresa:
Nestlé
Tiempo Completo
- 2 años de experiencia en roles similares
Snapshot de la posición
Coordinar y ejecutar las iniciativas de Brand Experience, earned media, influencers, BTL y auspicios, asegurando una implementación impecable, alineada a la estrategia y valores de marca.
Ejecución de experiencias de marca Implementación y coordinación de experiencias físicas, híbridas y digitales, asegurando coherencia marcaria. Supervisión de proveedores, producción y activaciones internas.
Gestión de Earned Media de marca Soporte a PR mediante experiencias para medios y líderes de opinión, y gestión de boletines.
Seguimiento de cobertura, menciones y calidad del mensaje.Influencers & Creadores Gestión de creadores pagados y orgánicos, coordinando briefs, entregables y tiempos. Aseguramiento de autenticidad, alineación marcaria y cumplimiento.
BTL & Auspicios Ejecución de activaciones BTL y sponsorships, coordinando logística y proveedores. Control de correcta implementación y mejora continua de la experiencia.
Medición y reporting Definición y levantamiento de KPIs por iniciativa, con reportes consolidados. Análisis de resultados, aprendizajes y oportunidades de optimización.
Lo que te hará exitoso
Formación académica:
Título universitario en Marketing, Comunicación, Periodismo, Publicidad o carreras afines.
Experiencia: 2 años de experiencia en soporte en el manejo de marcas, activaciones de marca, BTL, eventos, influencers o gestión de experiencias
Inglés:
Nivel intermedio/avanzado (no excluyente)
Conocimientos requeridos:
Manejo intermedio/avanzado de herramientas Office (Excluyente)
Experiencia trabajando con agencias, proveedores y equipos multidisciplinarios.
Capacidad de coordinación, planificación y seguimiento.
Deseable experiencia en herramientas como Creative X, Canva u otras plataformas creativas.
Somos Nestlé, la compañía de alimentos y bebidas líder en el mundo.
Más de 308,000 colaboradores comprometidos con nuestra misión:
mejorar la calidad de vida y contribuir a un futuro más saludable.
Nuestros valores están enraizados en el respeto:
respeto hacia nosotros mismos, respeto hacia los otros, respeto a la diversidad y respeto a nuestro futuro. Estamos presentes en más de 85 países con más de 413 fábricas.
Creemos que nuestros colaboradores son nuestro activo más importante, y estamos comprometidos en ofrecerte un ambiente laboral internacional, inclusivo y dinámico con muchas oportunidades a lo largo de nuestros diferentes negocios, funciones y geografías, trabajando con equipos y culturas diversos.
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