• Strategic Leadership:
  • Develop and execute marketing strategies to drive revenue, customer engagement, and retention.
  • Own the marketing calendar, from ideation to execution of campaigns.
  • Align marketing efforts with the founder's vision for the brand's growth.
• Execution & Team Leadership:
  • Lead and mentor a creative team (video editor, content creators, designers).
  • Manage agency relationships and external partnerships for advertising campaigns.
  • Build, test, and optimize marketing funnels and email campaigns using Klaviyo.
  • Develop innovative campaigns and identify new channels to scale.
• Customer Journey Optimization:
  • Map the customer journey, identifying opportunities for engagement and retention.
  • Drive maximum lifetime value through strategic touchpoints and data-driven decisions.
• Content & Social Media:
  • Oversee social media strategy and collaborate with influencers to enhance reach.
  • Create high-performing content, including emails, ads, and social media posts.
• Data-Driven Growth:
  • Analyze performance metrics to refine strategies for maximum impact.
  • Stay ahead of trends, ensuring the brand remains competitive in a dynamic market.

What Success Looks Like

• Lead campaigns that drive significant revenue growth (currently $X million annually).
• Build systems and processes for scaling winning ideas.
• Launch innovative customer touchpoints and new marketing channels.
• Partner with the performance agency to optimize ROAS and spot emerging trends.

Qualifications

• 3+ years leading e-commerce marketing with proven revenue impact.
• Proficient in Klaviyo, Shopify, and key social channels.
• Proven track record of writing high-converting copy and managing creative teams.
• Strong analytical skills with the ability to turn data into actionable insights.
• Hands-on experience with email automation, social media campaigns, and marketing funnels.
• A growth mindset with a natural curiosity for learning and testing new ideas.

Nice-to-Haves

• Experience in personal development, aligned with the company's mission.
• Familiarity with advanced segmentation and customer personalization techniques.

What We Offer

• Direct partnership with our founder.
• Equity potential for the right candidate.
• Significant marketing budget to test and scale campaigns.
• Full creative control over marketing direction.
• Remote-first environment with an established team of creators and agencies.