PR Specialist

We are looking for a highly skilled PR Specialist with strong experience in media relations, digital marketing support, and Key Opinion Leader (KOL) management.

The ideal candidate is proactive, strategic, and capable of coordinating cross-functional teams while maintaining solid relationships with the press, influencers, and brand partners.

A high level of English proficiency is required for communication, reporting, and coordination with regional or global teams.

Key Responsibilities

• Develop and execute PR strategies to increase brand visibility, credibility, and media presence.
• Build and maintain strong relationships with journalists, media outlets, KOLs, KOC, and industry partners.
• Coordinate press releases, media alerts, interviews, and brand announcements.
• Manage crisis communication and ensure consistent messaging across all channels.
• Collaborate closely with the marketing manager to align PR efforts with content calendars, product launches, and campaign objectives.
• Supervise and support digital marketing tasks such as influencer briefs, content review, performance tracking, and campaign reporting.
• Identify, negotiate, and manage collaborations with KOLs and influencers, ensuring alignment with brand tone and objectives.
• Monitor media coverage, prepare detailed reports, and analyze the impact of PR activities.

Support event planning, press conferences, launches, and activations.

• Coordinate with internal team and external agencies to ensure cohesive communication strategies.
• Manage and optimize the budget assigned to the PR and influencer area, ensuring efficient allocation of resources while maximizing results.

Requirements

• Degree in Communications, Public Relations, Marketing, or a related field.
• Minimum 3 years of experience in PRStrong network of media contacts and experience working with KOLs/influencers.
• Excellent written and verbal communication skills in both English and Spanish.

Ability to manage multiple projects, prioritize tasks, and work under pressure.

• Strong organizational skills, attention to detail, and a proactive attitude.
• Knowledge of digital marketing tools, social media platforms, and content trends.
• Experience working in fast paced environments, preferably within tech, lifestyle, or consumer brands.

Soft Skills

• Strategic mindset and creative thinking.
• Strong interpersonal skills and a collaborative spirit.
• Problem solving abilities and adaptability.
• Leadership and team coordination skills.

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