PR Specialist

We are looking for a highly skilled PR Specialist with strong experience in media relations, digital marketing support, and Key Opinion Leader (KOL) management. The ideal candidate is proactive, strategic, and capable of coordinating cross-functional teams while maintaining solid relationships with the press, influencers, and brand partners.
A high level of English proficiency
is required for communication, reporting, and coordination with regional or global teams.

Key Responsibilities

-Develop and execute PR strategies to increase brand visibility, credibility, and media presence.

-Build and maintain strong relationships with journalists, media outlets, KOLs, KOC, and industry partners.

-Coordinate press releases, media alerts, interviews, and brand announcements.

-Manage crisis communication and ensure consistent messaging across all channels.

-Collaborate closely with the marketing manager to align PR efforts with content calendars, product launches, and campaign objectives.

-Supervise and support digital marketing tasks such as influencer briefs, content review, performance tracking, and campaign reporting.

-Identify, negotiate, and manage collaborations with KOLs and influencers, ensuring alignment with brand tone and objectives.

-Monitor media coverage, prepare detailed reports, and analyze the impact of PR activities.Support event planning, press conferences, launches, and activations.

-Coordinate with internal team and external agencies to ensure cohesive communication strategies.

-Manage and optimize the budget assigned to the PR and influencer area, ensuring efficient allocation of resources while maximizing results.

Requirements

-Degree in Communications, Public Relations, Marketing, or a related field.

-Minimum 3 years of experience in PRStrong network of media contacts and experience working with KOLs/influencers.

-Excellent written and verbal communication skills in both English and Spanish.Ability to manage multiple projects, prioritize tasks, and work under pressure.

-Strong organizational skills, attention to detail, and a proactive attitude.

-Knowledge of digital marketing tools, social media platforms, and content trends.

-Experience working in fast-paced environments, preferably within tech, lifestyle, or consumer brands.

Soft Skills

-Strategic mindset and creative thinking.

-Strong interpersonal skills and a collaborative spirit.

-Problem-solving abilities and adaptability.

-Leadership and team-coordination skills.