Content Marketing Strategist

Are you a research-driven storyteller with a passion for impacting B2B SaaS businesses? As a Content Marketing Strategist, you will be a key contributor within a broader cross-functional agency team, and integral to delivering against overall client strategy led by our in-house CMO. You'll drive our content initiatives through meticulous research and data-driven storytelling. Your focus will be on making a tangible impact on B2B SaaS businesses by conceptualizing, planning, creating, and refining high-quality content across various platforms.

Responsibilities

In this role you will:

• Develop comprehensive content strategies aligned with business objectives, funnel stages, audience personas, and market trends.
• Own, define and create the client's brand voice, messaging, and positioning guide.
• Utilize research and analytics to craft compelling narratives that resonate with client values and priorities.
• Ensure content aligns with SEO best practices and contributes to lead generation and brand awareness.
• Identify gaps in content and recommend new topics according to SEO research, site analytics, and competitor performance.
• Produce high-quality, engaging content in various formats (ad copy, testimonials, articles, lead nurture copy, ABM copy, blog posts, social media posts, case studies, video scripts, white papers, etc.) that resonates with the target audience.
• Create and manage social media and editorial calendars, ensuring timely publication and alignment with marketing initiatives.
• Identify and implement effective distribution channels to maximize content reach and engagement.
• You will be a key contributor within a broader cross-functional agency team, and integral to delivering against overall client strategy led by our in-house CMOs.
• Create customer lifecycle marketing collateral to drive marketing qualified leads via strategically integrated campaigns.

What we're looking for

Excellent storytelling and practical writing skills, endless curiosity. Working on the Kalungi team means embracing self-improvement. We don't expect perfection, but attention to detail, endless curiosity, humility and the desire to level up fast. We own our work by seeking responsibility and accountability for the ideas we create. We ask "Why?" a lot, and share our goals and experiences to challenge our thinking. We uncover impactful insights that raise our clients to new levels.

Our Ideal Candidate: 

• Exceptional writing, editing, and communication skills. 
• Data-centric and strategic writer with advanced knowledge of SEMRush, Google Search Console, and Google Analytics.
• Proficient in Microsoft Office & Google Suite (experience with Hubspot is a plus)
• Familiarity with the B2B SaaS landscape, trends, and audience nuances.
• An entrepreneurial spirit with a marketing "superpower" to leverage for immediate value.
• Systems and process-thinker; loves creating order out of chaos.
• Curious and eager to learn; always looking for ways to level up.
• A creative mind with keen attention to detail. 
• Focused on adding value to every touch point, process, project or task.
• Solid background in creating content across multiple channels, for multiple audiences/personas.
• Can demonstrate professionalism in content creation, including the conception, writing, editing, and distribution of marketing and sales materials.
• Ability to write concise copy that simplifies technical and complex topics and makes them easy to understand.
• Strong on-page SEO knowledge and experience using topic clusters to inform strategy. 
• Can collaborate across multiple departments and stakeholders to collect and  organize information in a user-friendly manner.
• Education/Background: Bachelor's degree or equivalent working experience in Content Marketing or Content Strategy (4+ years experience).

About Kalungi

Kalungi was founded to focus specifically on business-to-business (B2B) Software-as-a-Service (Saas) companies. Unlike most agencies, who focus on only a few aspects of marketing, Kalungi owns the full spectrum, from marketing strategy and positioning to campaign management and website optimization. Kalungi brings extensive experience in leadership, strategic direction, and a clear 'B2B SaaS Success Blueprint' proven to generate millions of dollars in attributed revenue for clients around the world. Kalungi prides itself on mentorship, education, and an entrepreneurial spirit to take on new challenges and improve every day. 

Company Values

At Kalungi, we want to stand for more than just the outcomes of our daily work. How we do our work, who we work with and why we do this, is critical. Here are our core values to keep us grounded as a company. We apply these for hiring, development, evaluation, coaching, prioritizing and celebrating our work.

We love our craft

We are passionate, curious, and inquisitive about our work. We have fun, infuse soulfulness, and don't take ourselves too seriously. We pursue mastery, hold ourselves to high standards, and seek to define the best practices in our industry. We're lifelong learners who grow by challenging ourselves and sharing skills with others.

We execute for results

We believe in doing the right things, not more things. We recognize that a great strategy is only an idea without excellent follow-through. So, we constantly ask "why" to understand every project's place in the big picture, ground ideas pragmatically, and execute for results with a calculated blend of speed and quality.

We lead with integrity

At the core of our foundation is integrity—a commitment to kindness, honesty, and accountability. Our actions match our words. We operate with good intentions and build productive, positive relationships.

We foster open dialogue

We thrive in a culture of open dialogue. We actively give, receive, and seek honest, clear feedback, then find opportunities to act on it. Transparency is our guiding principle, where spirited debate is encouraged, feedback is constructive, and we commit to continual improvement.

We act as one team

Collaboration is our heartbeat. We avoid silos, embrace the interdependence of our roles, and understand that our collective strength is what makes us unique. Alignment towards shared goals keeps us productive and efficient. We celebrate our successes and support each other through challenges.

We are very excited about the opportunity of working with you We look forward to hearing from you

- The Kalungi Team

Kalungi is an equal-opportunity employer that is committed to diversity and inclusion in the workforce. Employment at Kalungi is based solely on a person's qualifications directly related to professional competence. Kalungi does not discriminate against any employee or applicant because of age, color, creed, disability, gender, gender identity, genetic information, marital status, national origin, pregnancy or related condition (including breastfeeding), race, religion, sexual orientation, veteran status, or any other basis protected by law.