Brand Activations

hace 6 horas


Quito, Pichincha, Ecuador Tipti




Descripción del puesto


Propósito: El objetivo principal es diseñar y ejecutar activaciones de marca que generen un impacto comercial y de posicionamiento.


• Funciones Clave:

◦ Planificar activaciones, eventos y alianzas estratégicas.

◦ Coordinar la logística necesaria, así como gestionar a los proveedores y la ejecución de los eventos.

◦ Integrar estas activaciones con las campañas de marketing y los esfuerzos de venta.

◦ Medir el impacto y el rendimiento (performance) de las activaciones realizadas.

◦ Colaborar estrechamente con los equipos de Brand (Marca), Content (Contenido) y Ventas.



Requisitos


Formación

  • Título en Marketing, Comunicación, Publicidad, Administración o carreras afines.

Experiencia

  • Mínimo 2 años de experiencia en activaciones de marca, marketing experiencial, eventos o trade marketing.

  • Experiencia ejecutando activaciones en punto de contacto con el usuario (eventos, alianzas, sampling, experiencias en campo).

  • Coordinación directa con proveedores, aliados y equipos internos.

  • Experiencia trabajando en entornos rápidos, cambiantes y orientados a resultados.

Conocimientos

  • Planificación y ejecución de activaciones de marca con foco en adquisición, uso y fidelización.

  • Integración de activaciones con campañas de marketing, contenido y objetivos de venta.

  • Medición de impacto: KPIs, performance comercial, alcance, conversión y aprendizaje post-activación.

  • Gestión básica de presupuestos y control de costos.

  • Entendimiento del journey del usuario en plataformas digitales / e-commerce (deseable).

Habilidades clave

  • Mentalidad hands-on: ejecuta, coordina y resuelve en campo.

  • Organización y manejo de múltiples proyectos al mismo tiempo.

  • Comunicación clara y trabajo colaborativo con Brand, Content y Ventas.

  • Pensamiento estratégico con enfoque comercial.

  • Capacidad de adaptación y toma de decisiones en tiempo real.

Lo que valoramos en Tipti

  • Proactividad y ownership.

  • Orientación a resultados y aprendizaje continuo.

  • Capacidad de trabajar con autonomía, pero en equipo.

  • Flexibilidad para activaciones en campo y horarios variables según eventos.



Beneficios

  • Salario basado en experiencia, compuesto por base y variables por objetivos
  • Capacitación y formación continua
  • Beneficios de ley y seguros médicos privados
  • Crecimiento profesional en una empresa de Expansión internacional
  • My Time (Beneficio de 4 medios dias libres)
  • Día libre por tu cumpleaños
  • Plan celular




Detalles



Nivel mínimo de educación: Universitario (Graduado)



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