Descripción del puesto
Propósito: El objetivo principal es diseñar y ejecutar activaciones de marca que generen un impacto comercial y de posicionamiento.
• Funciones Clave:
◦ Planificar activaciones, eventos y alianzas estratégicas.
◦ Coordinar la logística necesaria, así como gestionar a los proveedores y la ejecución de los eventos.
◦ Integrar estas activaciones con las campañas de marketing y los esfuerzos de venta.
◦ Medir el impacto y el rendimiento (performance) de las activaciones realizadas.
◦ Colaborar estrechamente con los equipos de Brand (Marca), Content (Contenido) y Ventas.
Requisitos
Formación
Título en Marketing, Comunicación, Publicidad, Administración o carreras afines.
Experiencia
Mínimo 2 años de experiencia en activaciones de marca, marketing experiencial, eventos o trade marketing.
Experiencia ejecutando activaciones en punto de contacto con el usuario (eventos, alianzas, sampling, experiencias en campo).
Coordinación directa con proveedores, aliados y equipos internos.
Experiencia trabajando en entornos rápidos, cambiantes y orientados a resultados.
Conocimientos
Planificación y ejecución de activaciones de marca con foco en adquisición, uso y fidelización.
Integración de activaciones con campañas de marketing, contenido y objetivos de venta.
Medición de impacto: KPIs, performance comercial, alcance, conversión y aprendizaje post-activación.
Gestión básica de presupuestos y control de costos.
Entendimiento del journey del usuario en plataformas digitales / e-commerce (deseable).
Habilidades clave
Mentalidad hands-on: ejecuta, coordina y resuelve en campo.
Organización y manejo de múltiples proyectos al mismo tiempo.
Comunicación clara y trabajo colaborativo con Brand, Content y Ventas.
Pensamiento estratégico con enfoque comercial.
Capacidad de adaptación y toma de decisiones en tiempo real.
Lo que valoramos en Tipti
Proactividad y ownership.
Orientación a resultados y aprendizaje continuo.
Capacidad de trabajar con autonomía, pero en equipo.
Flexibilidad para activaciones en campo y horarios variables según eventos.
Beneficios
- Salario basado en experiencia, compuesto por base y variables por objetivos
- Capacitación y formación continua
- Beneficios de ley y seguros médicos privados
- Crecimiento profesional en una empresa de Expansión internacional
- My Time (Beneficio de 4 medios dias libres)
- Día libre por tu cumpleaños
- Plan celular
Detalles
Nivel mínimo de educación: Universitario (Graduado)
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