Buscamos un AI Ad Trafficker & Content Strategist dinámico y orientado a resultados para liderar el crecimiento de nuestro ecosistema digital.
Tu misión será utilizar herramientas de Inteligencia Artificial para escalar la producción de contenido de alta calidad y gestionar campañas de Google Ads que conviertan el tráfico en una comunidad leal.
Este no es un rol de "asistente tradicional"; buscamos a un estratega que entienda el ciclo completo: desde la intención de búsqueda de una madre en Google hasta el clic final en un video de redes sociales.
Responsabilidades Principales- Factoría de Contenido con IA (Blogs e Imágenes)
Realizar investigación de palabras clave (Keyword Research) para identificar los puntos de dolor y necesidades de nuestro público (madres y familias).
Generar y editar artículos de blog optimizados para SEO utilizando IA, asegurando que el tono sea empático, experto y humano.
Crear imágenes de alta calidad (estilo lifestyle y food photography) mediante herramientas de IA (Midjourney, DALL-E 3, etc.) para acompañar el contenido.
Garantizar que todo el contenido cumpla con estándares de calidad y veracidad (especialmente en temas de salud y nutrición).- Gestión de Performance (Google Ads)
Gestionar el presupuesto publicitario buscando el menor Costo Por Clic (CPC) y el mayor retorno de atención/conversión.
Realizar pruebas A/B de títulos y anuncios para maximizar el CTR (Click-Through Rate).
Reportar KPIs semanales de rendimiento de pauta y tráfico orgánico.
- Estrategia de Video y Distribución Social
Coordinar con un editor de video especializado en IA para la producción de piezas audiovisuales de alto impacto.
Publicar y distribuir el contenido en redes sociales, asegurando que el tráfico fluya de regreso al blog principal.
- Gestión de Comunidad y Autoridad
Responder dudas técnicas o de recetas, manteniendo la voz de marca y resolviendo inquietudes de los usuarios.
Identificar tendencias internacionales (en mercados de habla inglesa) para adaptar estrategias innovadoras al blog local.
Perfil Requerido
Habilidades Técnicas
Dominio de IA Generativa:
Experiencia avanzada en prompting (ChatGPT, Claude, Midjourney).
Google Ads:
Conocimiento sólido en la estructura de campañas de búsqueda (Search) y análisis de métricas.
SEO:
Capacidad para realizar investigación de palabras clave y optimización on-page.
Inglés (Nivel C1): Capacidad para investigar tendencias y herramientas en mercados internacionales.
Habilidades Blandas
Pensamiento Estratégico:
Capacidad para ver el contenido como una inversión financiera.
Organización Extrema:
Capacidad para gestionar flujos de trabajo con herramientas como Trello, Jira o Notion.
Proactividad:
Mentalidad de "resolución de problemas" antes que "espera de instrucciones".
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